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Client Survey - How Something so Simple Can Make Such a Huge Impact

While so much attention is focused on growing your customer list, what is often overlooked is that your current customer base is your best source for additional revenue.

Client Survey

The good news is that advertising works. I've witnessed real, measurable results making me a big believer in advertising. The bad news is that it's the most expensive way to grow your business - you are literally buying new customers. Don't get me wrong, adding new clients to your customer base is critical to the success of your business and advertising is the means to do that.

While so much attention is focused on growing your customer list, what is often overlooked is that your current customer base is your best source for additional revenue. It's most likely to be the most valuable asset of your business and unfortunately every year a percentage of that customer base stops doing business with you. What you need to do is limit that loss because the longer you hold on to a customer, the more money you make.

Consider this:

1. It costs six times less to retain an existing customer than to acquire a new one. 2. Your customers know your business and are comfortable doing business with you. You're the incumbent supplier, a known quantity and inertia usually prevents them from switching. Most likely, they are less price sensitive (and picky) than new customers and prospects. 3. Loyal customers usually place bigger orders because they trust you. 4. Loyal customers give you referrals.

So, what's the secret to keeping your customers and how do you prevent them from defecting? You have to give them exactly what they want. And how do you find that out? You ask them.

That sounds so simple, but when was the last time you picked up the phone, called a customer and said "Hey Bob, how are we doing?" Think about it, an objective, marketing-minded customer survey for your company could pay huge dividends. Here's what you need to find out:

1. What are your customers' perceptions of your company? 2. What can you change to improve the overall customer experience? 3. What kinds of products or services they are looking for? 4. What is the likelihood that your current customers will purchase from you again? 5. How are you viewed in relation to your competitors? 6. Are you making decisions based on your most vocal customers or your entire customer base?

Use the data from your customer survey to help you understand how your relationship is currently perceived by your customers and what actions you may need to take to improve the relationship - and to enhance customer satisfaction, loyalty, and desired business outcomes with all customers.

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Collect feedback and ideas for improving your client feedback - trial an Australian-built client satisfaction survey tool:

PeoplePulse is an Australian-built online survey tool that is currently used by over 200 Australian and New Zealand based organisations of all sizes to conduct online customer surveys. The tool can be used to conduct cost effective satisfaction surveys, regular 'post-service' feedback surveys, new product feedback, website feedback ... to name a few popular uses.

Please complete the form below to arrange your FREE custom-branded customer feedback survey software demonstration and a PeoplePulse pricing and information sheet.

Upon completing the form below, a PeoplePulse representative will contact you to discuss your needs and current situation. From there we will set up your demo and arrange a suitable time to show the system to you:

Please be assured that your correspondence with us is confidential. We will not divulge email addresses or any other details you provide to outside sources.

The above demonstration request form was powered by PeoplePulse.

Avery Manko is the owner of The Manko Company, a marketing firm in Glen Mills, PA. His firm develops and implements marketing programs for small and medium sized businesses. Visit his website at:


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